We understand people.
Insightful (adj.): showing a clear and usually original understanding of a complicated problem or situation
We apply behavioral science to help organizations design exceptional experiences for their employees (EX) and customers (CX).
Behavioural insights: a body of knowledge drawn from various scientific fields (psychology, behavioral economics, cognitive neuroscience, etc.) that helps us understand how people actually think and behave in the real world.
We translate business challenges into behavioural ones.
Employee Experience
Customer Experience
Foster a knowledge-sharing culture.
Align employees with sustainability goals.
Increase employee engagement.






How can managers cultivate a sense of purpose and alignment with organisational goals within their teams?
How can we embed knowledge sharing as a social norm across the organisation?
How can employees gain a clear understanding of how their contributions drive the organisation’s ESG objectives?
Enhance customer communication.
Encourage customer participation in sustainable practices.
Improve the user experience for vulnerable groups.
How can we ensure clear, effective communication that streamlines query resolution?
How can we make sustainable choices effortless and appealing for customers?
How can we design an inclusive user experience that meets the needs of vulnerable groups and fosters greater accessibility?










Our services
Our services are scientifically grounded yet tailored to real-world business challenges.
DECODE: Behevioural audit


We decode employee and customer behaviour to uncover why desired actions fall short, providing actionable recommendations based on behavioural science and evidence-backed research.




DESIGN: Behevioural design
After decoding behaviour, we go a step further—collaborating with our clients to design targeted solutions that address their unique challenges and context. We craft and rigorously test behavioural interventions rooted in scientific insights to drive meaningful and measurable change.
Through engaging and tailored training, we equip your employees with the knowledge and skills to apply behavioural insights in their daily work, driving positive and sustainable change.
DEVELOP: Behevioural knowledge


DISCOVERY: Discovery session
Discovery is the perfect first step for those looking to experience how behavioural science can help tackle business challenges before committing to deeper interventions.
What other say about us
Our clients' opinions matter to us.
We have collaborated with companies from Croatia and around the world. Some of our satisfied clients include Porsche Digital Croatia, Končar, HalPet, Red Bull, Janaf, Kamgrad, Hawaz, ILO Qatar, Span, HPB, Aroma Global 3, Bugatti Rimac, and many others.


"We are extremely satisfied with the behavioural workshop and the process of developing a needs assessment questionnaire specifically tailored for HalPet clients! Every aspect was expertly designed and customised to our needs and requirements, demonstrating excellent preparation and attention to detail. Working with them was highly valuable and professional, and we wholeheartedly recommend them!"
JOSIPA PAĐEN,
Marketing Manager, HalPet
”We had a positive experience working with Insightfully team. Their expertise in the Middle East and understanding of the regional ecosystem added useful insights to their work. By integrating worldwide best practices in behavioral science, they helped strengthen the credibility of the insights shared. Their approach aligned well with Hawaz's commitment to quality, research-based recommendations. We would definitely recommend them for future projects.”
EMAN ALMAIMONI
Bussines Development Manager, Hawaz




Do you have a behavioural challenge for us?
Challenge Accepted! :)
Not sure if the root of your business challenge is behavioural?
That's fair.
Not every business challenge can be reframed as a behavioural one.
That's why we invite you to fill out a short questionnaire to assess behavioural challenges in your organisation.
Or book a free consultation.




Contact
Helena Vlahinja Klauznicer
Mail: helena@insightfully.eu
Tel.:+385 91 916 33 37
Insightfully, obrt za savjetodavne usluge, vl. Helena Vlahinja Klauznicer,
Cvjetna 12, 42 223 Varaždinske Toplice
OIB: 08581755068
The business is registered in the Trade Register of the Administrative Department for Economy and European Affairs of Varaždin County under the trade registration number
MBO:98684396
General information
Erste&Steiermärkische Bank d.d.,
Ulica Tome Blažeka 1, 42000 Varaždin, Hrvatska
IBAN HR0324020061140527623